BETTI LOU CREATIVE
PRODUCER &
VIDEO EDITOR
EDITED-FOR-YOU
Video production, editing, and social media ads
for marketers, business owners, and promotors.
Professional video design, editing, social media ads, and more!
My services are designed to help you streamline your videos, save
you time, and get you more clients!
Video Production
As a video producer, I simplify your video project from start to finish. I help define your vision, manage budgets, and coordinate schedules, covering all the details. With skills in script development, location scouting, and team management, I bring together the right talent and resources. Whether it’s a promotional video or a creative project, I’ll guide you through the process to turn your ideas into a polished
final product.
Editing
Sometimes you just need editing services to enhance your footage. Whether you have raw clips from an event, interviews, or promotional material, I can refine your video into a cohesive and engaging final product. By focusing on pacing, transitions, and sound design, I’ll help your vision come to life without the need for extensive production.
Social Media Ads
Maybe all you need are eye-catching social media ads to promote your brand or product. I specialize in creating concise, engaging video ads tailored for platforms like Instagram, Facebook, and TikTok. By focusing on strong visuals and compelling messaging, I’ll help you capture your audience’s attention and drive engagement.
Video Producer & Video Editor Expert
Helping small businesses & marketers elevate their brand through video.
Hi Im Robb!
My journey into video and motion design began with a deep love for music. After high school, I moved to Houston and enrolled at the Art Institute to study Music Business, set on being a music producer. I wasn't interested in taking the video production course included in my curriculum. However...I went on my first production shoot, and within 15 minutes of being on my first production set, I knew my career path.
I absorbed everything cinematography, lighting, and set production. I worked on short films, music videos, and brand and training videos. I collaborated with various video producers and admired their skills in managing projects and interacting with clients.
Most producers then would hire a video editor to edit their projects together. I knew that I wanted to produce and edit. A new chapter began when my grandmother, who helped raise me, was diagnosed with cancer. I returned to San Antonio to support her.
Fast forward to my first job as an editor. It wasn't as glamorous as I thought. But exciting. Hundreds of long and repetitive edits in the studio shaped my style as an editor. A turning point came when my grandmother passed away. She supported everything I did. Felt powerless. I felt the need to do something. Three years later, during an edit session with the director of video production at UT Health San Antonio, I learned about an opening for a video producer position. After a 25-year career as a senior producer, where I dedicated my work to healthcare professionals in honor of my grandmother, I retired and founded Betti Lou Creative. Becoming a video producer was the right choice for me, and I wouldn't change a single frame of my story. I'm truly enjoying this moment!
I specialize in VIDEO EDITING!
I help businesses & marketers elevate their brand through video.
Experience and Expertise
This is where I help business owners, marketers, and promoters build their businesses through video production. I have learned the pain points marketers feel (time, budget, team coordination, concept, expectations, and results pressure).
I understand the high pressure of creating a video for a company's leadership, CEO, or President. Designing videos takes strategy, creativity, tech skills, and project management. Marketers' needs vary.
Some may need help throughout, while others only require assistance during production, post-production, or both. I ensure everything stays on course from start to finish.
Editing is in my DNA
Time Efficiency
I’ll handle the editing process, allowing you to focus on what you do best—running your business.
Technical Expertise
With years of experience in various editing software, I can take your raw footage and transform it into polished content, ensuring it meets industry standards.
Creative Content Ideas
I can help brainstorm engaging concepts that resonate with your audience, drawing from current trends and best practices in your industry.
The Video Production Process
Pre - Production
During the pre-production phase, the client shares their "wish list" for the video. I am a creative leader and problem solver who brings these ideas to life. This phase involves identifying potential speakers, such as team members, organizational thought leaders, or hired talent, and discussing essential visuals for the video. Then, the plan is put into motion.
Production
Once a video project starts,
I take on the responsibility of organizing all logistics and management prior to production and filming. This involves putting together the right production crew, talent, and equipment, as well as handling scheduling logistics. On the day of filming, I serve as the director and field producer on set, making sure that everything runs smoothly and according to schedule. I also supervise the creative direction and quality control, ensuring that the crew captures everything that was planned during pre-production.
Post - Production
After filming, I also oversee the post-production timeline, budget tracking, and provide constructive feedback on the creative editing process. It's my responsibility to ensure all deadlines are met, and I take the lead in bringing the vision of the video to life.
Lets Talk
